Discover Brand Kits: Exclaimer's new method for governing your brand across the digital communications that matter most.Find out more

From brand to growth: How marketing leaders turn brand strategy into revenue impact

Webinar: March 31, 2026

Organized by Exclaimer

Image Placeholder

Choose your session—no pressure, just a time that works for you.

All times are shown in your timezone. (UTC, UTC+0)

Avatar
Join Exclaimer to learn how marketing leaders turn brand strategy into measurable growth through stronger communication governance and consistent customer experience.

Share this webinar

Many companies invest in brand strategy but struggle to translate it into consistent customer experience and measurable growth. The gap often appears in everyday communications, where fragmented messaging weakens trust and dilutes brand impact.

In this webinar, Jenny Herbison, SVP of Marketing at Exclaimer, shares how her experience moving from Skyscanner to Exclaimer reshaped her view of brand leadership. She’ll outline a practical framework for turning brand into a growth accelerator by aligning customer insight, positioning, and marketing execution.

You’ll learn:

  • Why brand strategy often breaks down in everyday communications

  • How marketing leaders align brand, product, and marketing execution

  • How communication governance strengthens brand trust and growth

Register now to secure your place.

About our speakers

Jennifer Herbison

SVP Marketing

Jennifer is an experienced growth and marketing leader with over 15 years of expertise in creating and implementing global growth strategies. She consistently drives significant growth, high engagement, and low acquisition costs while prioritizing the customer experience at every stage of the journey.

Elisabeth Goossens

Elisabeth Goossens

Director of Brand Communications

Elisabeth leads Exclaimer’s global brand narrative, thought leadership, and research-led storytelling. With over 15 years’ experience in PR and B2B technology marketing, she is known for turning complex ideas into clear, compelling communications that resonate with global audiences.

Trusted by 75,000+ companies worldwide