Brand consistency

Brand Kits: Smarter branding for your customers

Watch this on-demand session to see how Exclaimer partners use Brand Kits to onboard customers faster and keep every email signature and meeting background on-brand, automatically.

Top 5 virtual background mistakes (and how to avoid them)

The most common virtual background mistakes on Zoom, Teams, and Google Meet, and practical fixes to keep every video call clear, credible, and on-brand.

Millennials lead B2B buying now, and they hold email to the highest standard

Millennials and Gen Z now dominate B2B buying, and few generations scrutinize email as closely as Millennials. Here's why that has real commercial consequences.

In two years, Gen Z went from AI's biggest skeptics to its heaviest users

In 2024, Gen Z was the most wary of AI in email. By 2026, they're the least likely to avoid it. New Exclaimer research on how fast communication norms shift.

People judge your emails in seconds, before they've read a word

People judge a business email in seconds, on signals you control. New research on 2,000 adults reveals what makes yours trusted, and how to get it right.

AI made everyone sound professional. Here's what still proves you're real.

More than half of us now use AI to write, just as 41% of people question whether a message is genuine. Here's why the signals of a real sender matter more.

Why customers doubt your emails, and what earns their trust

Nearly half of people have questioned whether a message was genuine. New research on 2,000 adults reveals the signals that make an email look legitimate.

Branded video call backgrounds: Exclaimer Meeting Branding vs Zoom's built-in controls

Zoom’s built-in virtual backgrounds enforce a single platform. Exclaimer Meeting Branding personalizes and standardizes video calls across Zoom, Teams, and Google Meet. Here’s how they compare.

How to tidy your organization’s Active Directory

Stale accounts, inconsistent fields, outdated contact details. Here’s how IT teams can tidy Active Directory and keep every email signature accurate.

Virtual backgrounds at work: should you use one?

Virtual backgrounds can lift how your team shows up on video, or quietly undermine it. Here's when to use one and how to keep them consistent at scale.

How Bloomerang achieved 100% brand consistency in 15 minutes with Exclaimer

Unifying email signature management for enhanced IT efficiency and marketing impact.

How to keep email signatures consistent after a rebrand

Learn how to roll out new email signatures across every employee, device, and platform after a rebrand — without the manual cleanup.