James is an experienced product specialist with a strong background in the IT and SaaS industry. He plays a key role in showcasing the value of centralized email signature solutions and transforming them into a powerful communication tool for organizations.
Brand Kits: Smarter branding for your customers
Every partner selling Exclaimer runs into the same challenge: keeping branding consistent across dozens or hundreds of customer accounts without redoing the work every time something changes.
Brand Kits are a central place to store a customer's logos, colors, and fonts, so every email signature template and meeting branding theme built on top of that brand kit updates automatically when something changes.
In this on-demand session, James Wayne, Senior Product Marketing Specialist at Exclaimer, walks through why Brand Kits exist, how partners use them to speed up onboarding, and how to set one up in a live demo.
You'll see how a healthcare organization onboarding a newly acquired hospital sets up a brand kit from scratch, connects it to an email signature template and a meeting branding theme, and has a fully branded setup ready within the first hour. James also shows how to clone a brand kit or signature design, so scaling to a second, third, or tenth brand takes minutes instead of hours.
Brand Kits come with every Exclaimer plan. Starter partners get one brand kit, Standard partners get three, and Pro partners get access to as many as their organization needs. For multi-brand customers, or any customer that's been through a merger, acquisition, or rebrand, that difference matters.
Key takeaways:
Brand Kits store a customer's logos, colors, and fonts in one place, so every connected email signature template and meeting branding theme updates automatically when a brand changes.
Available on every Exclaimer plan: Starter includes one brand kit, Standard includes three, and Pro includes access to as many as the organization needs.
New customers can go from a blank brand kit to fully configured email signatures within the first hour of onboarding.
Brand Kits also apply to Meeting Branding, giving partners one way to manage a customer's identity across email and video calls in Zoom, Microsoft Teams, and Google Meet.
Cloning a brand kit or signature design makes it fast to set up additional brand variants for mergers, acquisitions, or multi-brand customers.
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