How Bloomerang achieved 100% brand consistency in 15 minutes with Exclaimer
HQ:
Indianapolis, United States
Industry:
Software Development
Size:
540 employees
Background
Bloomerang helps nonprofits build stronger donor relationships through its CRM platform. Trusted by over 26,000 nonprofits, Bloomerang provides essential tools for donor management, fundraising, volunteer coordination, and membership management—empowering organizations to achieve sustainable growth.
Before & after
Before
Bloomerang’s email signature management was fragmented, leading to branding inconsistencies, delayed updates, and missed marketing opportunities. Without centralized control, there was no way to automate support for marketing campaigns.
After
With Exclaimer, Bloomerang transformed email signature management. What once took a lot of manual effort is now a 15-minute automated process—saving 98% of the time previously spent on updates. IT no longer needs to manually send templates out to employees, and marketing has a powerful, always-on channel to promote key initiatives in real time. Every email consistently reflects the brand, ensuring a polished and professional presence across the organization.
Bloomerang’s challenge
As Bloomerang expanded, managing email signatures became a constant headache. Without a centralized system, employees were responsible for updating their own signatures, resulting in outdated logos, inconsistent branding, and missing legal disclaimers.
While IT provided templates for new hires, it was up to each employee to keep their signature up-to-date. Whenever updates were needed, a new template was emailed to everyone, with no system in place to ensure proper implementation. Meanwhile, marketing missed valuable opportunities to use email signatures for branding and campaign
The issue became even more pressing after Bloomerang acquired Qgiv, highlighting the need for a scalable solution to manage email signatures and unify branding across its growing workforce.
By streamlining email signature management, Bloomerang achieved:
The results
98%
reduction in update time
100%
brand consistency
Increased
marketing impact
How Exclaimer helped
Exclaimer provided a centralized, automated platform that transformed Bloomerang’s email signature management. With Exclaimer, Bloomerang was able to:
Automate signature deployment across all employees, eliminating the need for employees to be involved.
Customize role-based signatures, allowing sales reps to include headshots, customer experience teams to showcase CFRE certifications, and marketing to update banners dynamically.
Streamline onboarding for acquired employees, ensuring brand consistency and a unified customer experience throughout the transition.
Empower marketing teams with real-time email banner updates to promote events, product features, and campaigns. In fact, Exclaimer’s banner feature helped Bloomerang sell out its first customer conference.
