Industry: Logistics
About
Size: 400+ employees
HQ: Liverpool,
United Kingdom
Background
Denholm Good Logistics (DGL) is a UK-based provider of global freight forwarding and supply chain solutions, specializing in sea and air freight, customs management, warehousing, and distribution.
Operating in over 138 countries, DGL was formed through the merger of Denholm Global Logistics and Good Logistics in January 2024, now employing over 400 employees across multiple offices and divisions worldwide.
DGL's challenge
Signature updates required manual adjustments that were slow and frustrating, consuming nearly 45-50 IT hours each month. Tasks like adding compliance details and marketing banners to signatures took longer than necessary, diverting IT resources from strategic projects.
Additionally, the lack of automation made it difficult for the marketing team to use email signatures for campaigns, missing key promotional opportunities.
How Exclaimer helped
Exclaimer provided Denholm Good Logistics with a centralized email signature management platform to address these challenges. Key improvements included:
Scalable, centralized management: Streamlined control over email signatures from one single platform, enabling quick, company-wide updates across DGL’s growing workforce of 400+.
Automated processes: Reduced the time spent managing email signature updates from 45-50 hours a month to just a few.
Marketing alignment: Enabled consistent, on-brand email signatures that could be used as a channel to promote marketing campaigns, without IT intervention.
The results
By centralizing and automating email signature management, Denholm Good Logistics achieved:
40+ hours
saved monthly
94%
time savings
100%
brand consistency
Before & after
Before: Managing email signatures took 45-50 hours a month. Inconsistent designs weakened the brand, and marketing missed opportunities to use business email as a promotional channel.
After: Email signature updates now take a few hours per month, ensuring 100% brand consistency across 400+ employees. Marketing can now launch targeted campaigns and updates, while IT focuses on higher-value projects.
"Exclaimer has made email signature management effortless. What used to take up to a week now takes just minutes, ensuring brand consistency across our growing organization. It’s an easy-to-use solution that streamlines our processes, enhances our branding, and allows our IT team to focus on higher-value tasks. We would 110% recommend it!"
Daniel Shipley
IT Infrastructure Analyst at Denholm Good Logistics
IT Infrastructure Analyst at Denholm Good Logistics
