How Denholm Good Logistics saved 40+ hours monthly with Exclaimer
HQ:
Liverpool, United Kingdom
Industry:
Logistics
Size:
400+ employees
Features used:
Background
Denholm Good Logistics (DGL) is a UK-based provider of global freight forwarding and supply chain solutions, specializing in sea and air freight, customs management, warehousing, and distribution.
Operating in over 138 countries, DGL was formed through the merger of Denholm Global Logistics and Good Logistics in January 2024, now employing over 400 employees across multiple offices and divisions worldwide.
Before & after
Before
Managing email signatures took 45-50 hours a month. Inconsistent designs weakened the brand, and marketing missed opportunities to use business email as a promotional channel.
After
Email signature updates now take a few hours per month, ensuring 100% brand consistency across 400+ employees. Marketing can now launch targeted campaigns and updates, while IT focuses on higher-value projects.
DGL's challenge
Signature updates required manual adjustments that were slow and frustrating, consuming nearly 45-50 IT hours each month. Tasks like adding compliance details and marketing banners to signatures took longer than necessary, diverting IT resources from strategic projects.
Additionally, the lack of automation made it difficult for the marketing team to use email signatures for campaigns, missing key promotional opportunities.
By centralizing and automating email signature management, Denholm Good Logistics achieved:
The results
40+ hrs
saved monthly
94%
time savings
100%
brand consistency
How Exclaimer helped
Exclaimer provided Denholm Good Logistics with a centralized email signature management platform to address these challenges. Key improvements included:
Scalable, centralized management: Streamlined control over email signatures from one single platform, enabling quick, company-wide updates across DGL’s growing workforce of 400+.
Automated processes: Reduced the time spent managing email signature updates from 45-50 hours a month to just a few.
Marketing alignment: Enabled consistent, on-brand email signatures that could be used as a channel to promote marketing campaigns, without IT intervention.
