Industry: Healthcare
About
Size: 130 employees
HQ: Ellesmere Port,
United Kingdom

Background
As their mobile workforce grew, it became critical to ensure all business communications remained consistent, professional, and aligned with the organization’s high standards.
EMS Healthcare’s challenge
Before adopting Exclaimer, EMS Healthcare faced significant issues with its manual email signature process. Updating signatures across a large number of users was time-consuming and prone to errors, resulting in inconsistent branding.
This inefficiency not only led to operational headaches but also prevented EMS from using business email as a marketing tool, ultimately missing opportunities to share news, promote services, and highlight events within the healthcare industry.
How Exclaimer helped
Exclaimer provided EMS Healthcare with a centralized, automated email signature solution, enabling them to:
Quickly adapt signatures to feature new banners or campaigns, saving valuable time for their IT team.
Ensure consistency across all email communications, regardless of device, keeping every email professional and on-brand.
Use signatures as a marketing tool to share promotional messages, product news, and service updates, effectively reaching a broader audience.
The results
By automating their email signature management, EMS Healthcare not only streamlined their internal processes but also unlocked significant value.
16,000
clickthroughs with targeted campaigns
$12,360
influenced revenue
40%
improvement in IT productivity
Before & after
Before: The IT team struggled with time-consuming, error-prone manual signature updates, while missed marketing opportunities limited email impact.
After: Fully automated updates saved valuable time, ensured brand consistency, and significantly boosted engagement with targeted marketing banners.

"Exclaimer drastically reduced the time spent on managing email signatures, freeing our team to focus on larger projects. Their platform transformed the way we approach email signatures. It’s been a game-changer for efficiency and productivity!"
Head of IT at EMS Healthcare
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