How EMS Healthcare achieved 16,000 clickthroughs with Exclaimer
HQ:
Ellesmere Port, United Kingdom
Industry:
Healthcare
Size:
130 employees
Features used:
Background
EMS Healthcare is a leading provider of mobile medical units, supporting NHS trusts and healthcare organizations to enhance patient care and improve accessibility to medical services.
As their mobile workforce grew, it became critical to ensure all business communications remained consistent, professional, and aligned with the organization’s high standards.
Before & after
Before
The IT team struggled with time-consuming, error-prone manual signature updates, while missed marketing opportunities limited email impact.
After
Fully automated updates saved valuable time, ensured brand consistency, and significantly boosted engagement with targeted marketing banners.
EMS Healthcare’s challenge
Before adopting Exclaimer, EMS Healthcare faced significant issues with its manual email signature process. Updating signatures across a large number of users was time-consuming and prone to errors, resulting in inconsistent branding.
This inefficiency not only led to operational headaches but also prevented EMS from using business email as a marketing tool, ultimately missing opportunities to share news, promote services, and highlight events within the healthcare industry.
By automating their email signature management, EMS Healthcare not only streamlined their internal processes but also unlocked significant value.
The results
16,000
clickthroughs with targeted campaigns
$12,360
influenced revenue
40%
improvement in IT productivity
How Exclaimer helped
Exclaimer provided EMS Healthcare with a centralized, automated email signature solution, enabling them to:
Quickly adapt signatures to feature new banners or campaigns, saving valuable time for their IT team.
Ensure consistency across all email communications, regardless of device, keeping every email professional and on-brand.
Use signatures as a marketing tool to share promotional messages, product news, and service updates, effectively reaching a broader audience.
