How Apple Print & Creative took control of Microsoft 365 email signatures with Exclaimer
15 June 2023
0 min read
Apple Print & Creative (AP&C) is a leading full-service marketing agency for enterprise organizations around the world.
We caught up with Andrew Watts and Victoria Walker (respectively AP&C’s CEO and Managing Director) to explore the benefits they’ve experienced with Exclaimer.
Choosing the right solution
Having experienced the limitations of Office 365 (Microsoft 365) for email signature management, AP&C began exploring other options to give them what they needed.
Andrew: "We were talking about an email signature solution way before we met Exclaimer. When we saw the demo, we couldn't believe it because it was the thing that we'd been looking for – the thing that answered all our questions around [sic] how do we market our business more, how do we have different signatures for different teams, and how do we do that in one platform that means we haven't got to send out ten signatures?"
Tailoring email signatures to different business needs
Shortly after an initial product demonstration, AP&C decided to adopt Exclaimer throughout the organization to support a range of digital marketing campaigns.
Victoria: “Exclaimer is great for marketing because we can use it in so many different ways. We can really understand our recipients in detail and see what content they’re interacting with. It also looks really professional, especially for a company like us who prides [sic] themselves on being creative and being storytellers.”
Expressing full creativity
Andrew: “Exclaimer enables us to be more creative with email signatures without worrying about people deploying it themselves. If we want to change something tomorrow, or in the next minute, we can create that piece of artwork and deploy it immediately. It's simple, it's quick, and you can be as creative as you like. So Exclaimer really is a game changer for that kind of marketing.”
Measuring marketing program performance
As well as the professional design capabilities, AP&C is very impressed with how Exclaimer provides detailed analytics insights on the effectiveness of campaigns:
Andrew: “The technology enables us to link up our marketing programs to our clients’ signatures.”
Victoria: “The analytics and reporting dashboard are also fantastic as it gives us a real feel as to where our clicks are going and engagement across the signatures. It’s a fantastic platform that provides a unified solution across our whole business.”
A bright future
Victoria: “We’re going to use Exclaimer for seasonal and time-based campaigns, and really integrate it into a lot of our other marketing campaigns. We are also going to tailor it to our individual business needs across different departments. And we’re going to sell Exclaimer licenses to our partners, which we’re really excited about and looking forward to.”
Andrew: “The future for AP&C and Exclaimer, I believe, is going to be really successful. The team at Exclaimer is fantastic to work with, and we’re really going to be pushing this [Exclaimer ] out to our clients."
