How StratusLIVE transformed marketing engagement with Exclaimer

Background

StratusLIVE offers cloud-based technology solutions designed to help nonprofits improve donor engagement and simplify fundraising efforts.

Their primary audience consists of enterprise-level nonprofits with annual revenues exceeding $10 million, which they reach through personalized one-to-one marketing strategies.

StratusLIVE's challenge

StratusLIVE faced challenges with email signature management that impacted both their efficiency and branding. Email signatures across the organization were inconsistent, with mismatched banners, logos, and links that diluted the company’s professional image.

Updating email signatures was a slow process that required help from IT, creating bottlenecks and limiting the marketing team’s ability to align signatures with active campaigns.

Additionally, the lack of a streamlined system meant missed opportunities to use email signatures as an effective marketing channel, leaving untapped potential for account-based marketing (ABM) campaigns and personalized customer engagement.

By centralizing email signature management, StratusLIVE’s marketing team not only ensured brand consistency but also enhanced the impact of their marketing campaigns.

The results

How Exclaimer helped

Exclaimer provided StratusLIVE with a centralized platform to revolutionize their email signature management, allowing them to: 

• Give marketing full control over signature updates, allowing them to make quick changes without IT support. New hires now receive branded signatures in minutes, ensuring a seamless onboarding process.

• Easily tailor signatures for different departments with features like HubSpot meeting links, review prompts, and campaign banners, boosting engagement across teams including sales, customer success, and HR.

• Add targeted case studies and content to email signatures to support StratusLIVE’s account-based marketing and sales efforts.