StratusLIVE's challenge

StratusLIVE faced challenges with email signature management that impacted both their efficiency and branding. Email signatures across the organization were inconsistent, with mismatched banners, logos, and links that diluted the company’s professional image.

Updating email signatures was a slow process that required help from IT, creating bottlenecks and limiting the marketing team’s ability to align signatures with active campaigns.

Additionally, the lack of a streamlined system meant missed opportunities to use email signatures as an effective marketing channel, leaving untapped potential for account-based marketing (ABM) campaigns and personalized customer engagement.

How Exclaimer helped

Exclaimer provided StratusLIVE with a centralized platform to revolutionize their email signature management, allowing them to: 

• Give marketing full control over signature updates, allowing them to make quick changes without IT support. New hires now receive branded signatures in minutes, ensuring a seamless onboarding process.

• Easily tailor signatures for different departments with features like HubSpot meeting links, review prompts, and campaign banners, boosting engagement across teams including sales, customer success, and HR.

• Add targeted case studies and content to email signatures to support StratusLIVE’s account-based marketing and sales efforts.