From brand to growth: How marketing leaders turn brand strategy into revenue impact

Many companies invest in brand strategy but struggle to translate it into consistent customer experience and measurable growth. The gap often appears in everyday communications, where fragmented messaging weakens trust and dilutes brand impact.

In this webinar, Jenny Herbison, SVP of Marketing at Exclaimer, shares how her experience moving from Skyscanner to Exclaimer reshaped her view of brand leadership. She outlines a practical framework for turning brand into a growth accelerator by aligning customer insight, positioning, and marketing execution.

You’ll learn:

• Why brand strategy often breaks down in everyday communications

• How marketing leaders align brand, product, and marketing execution

• How communication governance strengthens brand trust and growth