Exclaimer wrapped: A look back at 2024

The year 2024 was a big one for Exclaimer, with 19 billion emails processed, 12 game-changing product releases, and achievements in growth, innovation, and community. We redefined what was possible within the realm of email signature management.  

Here’s a look back at 2024 and the key milestones that made it a standout year. 

Raising the bar with product launches  

This year, Exclaimer introduced 12 new product functionality updates, designed to expand the possibilities of email signature marketing. These updates weren’t just about improving performance—they were created to tackle real challenges faced by our customers.  

Here are some of the features our users welcomed in 2024: 

• Social Feeds: Allows a customer to display their latest Facebook and LinkedIn posts in their email signature.  

• Salesforce and HubSpot integrations: Customers can now import recipient lists from Salesforce or HubSpot into our solution. They can then customize email signatures based on the recipient's stage in the buyer journey, such as targeted banners for prospect lists, webinar follow-ups, and calls-to-action.  

• Campaigns: This feature lets customers create custom banner campaigns to deliver timely messages. They can schedule them for special events or promotions, ensuring audiences get the message at the right time. 

• Branding: A centralized space to store and manage brand assets, ensuring every email signature automatically uses the latest logos, colors, and fonts. 

• Chili Piper integration: This feature lets customers add customized booking links to email signatures, making it simple for prospects and customers to schedule meetings with your go-to-market (GTM) teams. 

Promoting Exclaimer around the world 

This year, we took part in over 50 in-person and virtual events, sharing our solution with audiences worldwide. These events gave us the chance to connect with businesses from various industries and show how Exclaimer can transform email signature management. 

The 2024 diary included: 

• Adobe Summit 

• Channel Partners Conference & Expo 

• OMR Festival 

• Inspire UK by 6sense 

• London Tech Week 

• The Channel Meetup Boston 

• Global Virtual MarTech Summit APAC 

• GITEX GLOBAL 

Focusing on our customers 

In late 2024, we reached an exciting milestone with our 66,000th Exclaimer customer, highlighting the trust businesses have in us. Since then, we've continued to grow, adding even more users throughout the year.  

With a 96 CSAT score and an NPS of 69—well above the software industry average—our focus on customer success is still as strong as ever. Throughout the year, we also held several successful customer events to connect directly with our customers and understand what they need from our solution.

Here's a small taste of what some of our customers have been saying about us: 

"Who knew something as simple as an email signature could make such an impact? This is why I love tech, it's always full of surprises." Srinad Vishwanath 

"Genuinely impressed by Exclaimer's solution — looking forward to seeing other ways it can improve business growth and customer engagement." Rich Saylor  

"Transforming simple elements like email signatures into powerful marketing tools is truly an innovative concept." Johnathan McLean 

"Quite fascinating how implementing strategic aspects into oft-ignored elements can lead to increased click-through rates!" Prashant K.  

"I've never considered fully using our company's email signatures - but that might change after today!" Manoj Singh   

"Impressive, how something as simple as email signatures can carry so much weight in corporate communication." Adamu Musa 

"Based on customer engagement alone it seems beneficial for all companies to invest some extra thought into their email signatures." Avtarit Arora 

Driving growth through partnerships and channels 

Exclaimer succeeds through partnerships, and our growth in the channel shows the importance of collaboration. 

Here’s a recap of channel successes this year: 

• Expanded relationships with top-tier distributors like TD Synnex and Bluechip Infotech, strengthening our market presence globally.  

• Hosted 19 partner and distributor events, where we partnered to highlight Exclaimer’s solution to over 100 Microsoft partners.  

• Grew year-over-year (YoY) distributor sales by 62% in the UK, with similar growth benchmarks across EMEA and APAC regions.  

• Recognized as the Pax8 MVP Partner of the Year for EMEA, reaffirming our position as a vital contributor to our partners' businesses.  

• Launched a new partnership with IT Europa, the leading provider of strategic business intelligence, news and analysis on the European IT marketplace. 

• Recognized as a top 10 vendor priority among 40 ISVs, driving greater go-to-market (GTM) visibility and awareness across their broader partner network. 

A year of growth and accolades  

2024 was a big year not only for product releases but also for industry recognition and community support. 

Here are some of the top awards Exclaimer earned in 2024: 

• CRN Sales & Marketing Awards – Best Company to Work For 

• IT Europa Channel Awards – Technology Vendor of the Year 

• MarTech Breakthrough Awards – Best Email Signature Management Platform 

• Megabuyte50 – Best Performing Company 

• UK Tech Awards – Tech Growth Business of the Year 

On G2, we were named one of the Best Software Companies in EMEA and in the UK for 2024, cementing our position as a global leader. On TrustRadius, we were ranked the top email signature software and also won the Tech Cares and Buyer’s Choice Awards. Additionally, we earned many other badges across various B2B review platforms. 

Showcasing the benefits of email signature marketing 

One of the biggest takeaways of the year? Email signature marketing is still one of the most cost-effective digital channels, especially compared to traditional methods.  

Consider these stats: 

• Email signatures achieve an average CTR of 4%, more than double the industry average of 2%.  

• Exclaimer delivers brand impressions at an average cost-per-thousand of just $5.72.  

• Cost-Per-Click (CPC) is $0.14, significantly lower than the $0.57 seen in traditional email marketing campaigns.  

• Account-based email signatures see a 15x higher CTR compared to display ads with the same messaging.  

• Engagement stats: Out of 614,992 applied email signatures, we generated 37,784 clicks, achieving a 6.14% click-through rate (CTR) for the year. 

Unveiling our internal growth and leadership 

2024 was a pivotal year for Exclaimer internally. We celebrated milestones such as:  

• Welcoming Rob Singer as CEO and Gordon Willoughby as Non-Executive Chairman, who brought fresh perspectives and leadership expertise to drive future growth.  

• Opening a new Boston office, which housed ~30 new employees, to better serve our North American customers.  

• Achieving a company-wide 30% YoY growth, supporting 8 million users per month.  

• Launching a Wellbeing Workforce initiative that focused on work-life integration, offering perks like Calm app subscriptions, clear goals, employee surveys, and hybrid team collaboration to help employees thrive personally and professionally.  

• Organizing several fundraising activities, including flipping heart-shaped pancakes on Pancake Day for The British Heart Foundation, wearing Christmas jumpers for The International Red Cross, and dressing up in Halloween costumes for the World Food Programme.  

• Celebrating specific occasions such as International Women’s Day with a LinkedIn takeover series, and an initiative for Thanksgiving that encouraged colleagues to appreciate those they valued most.  

• Offering workshops on resilience, mindfulness, and stress management to promote a supportive and caring workplace culture.  

• Supporting learning through funded training, workshops, and a monthly book club. We even brought dogs into our offices for some "puppy therapy." 

Here's what some of our colleagues thought: 

"Significant time is invested in deliberating on employee engagement/experience — even when it's already impressive. The organization regularly introduces initiatives, awards, and rewards to motivate and acknowledge staff, demonstrating a culture that values internal reflection and continual improvement." Karl Bagci, Head of Information Security  

“What makes Exclaimer special for me? It's all about the people and culture. From day one, I was welcomed with open arms. Whenever I need help, there's always someone ready to lend a hand." Veronica Martinez, Distribution Partner Account Manager 

"What I cherish most about Exclaimer is the camaraderie within our team. It's a pleasure working alongside the Channels Team as well as Sales and Product. They're not just colleagues; they're daily mentors." Nour Crema, Channel Manager  

“At Exclaimer, the people are incredible. Collaboration and learning are at the heart of our culture, and that's a true blessing.” Ashley Topping, Head of Marketing  

Enhancing diversity, equality, and inclusion 

Our commitment to DE&I is seen in our Executive Leadership team, with a gender balance of 50:50. Female leadership shines through our CMO, CHRO, and CTO, who enable gender diversity, supporting and encouraging people within the business.   

Our approach to addressing the gender divide also included:  

• Prioritizing diversity in our candidate pool for tech roles, striving for a balanced gender representation of 50:50  

• Building diversity into our company growth by making increased diversity a key OKR, and introducing recruitment pathways for Engineering to increase diversity  

• Enhancing maternity benefits to include adoption and surrogacy 

• Engagement with communities like She Can Code and taking part in events that promote gender diversity in tech  

• Promoting more women to leadership positions, with female leaders now making up 41% of our management   

• Using data to drive our diversity and inclusion efforts, identifying areas for improvement and measuring the impact of our initiatives  

• Becoming a signatory of the Tech Talent Charter  

Check out our CTO Vicky Wills, on why educators play a crucial role in shaping tech leaders of tomorrow. 

Moving into 2025 

Thank you to our customers and partners for making 2024 a great year for Exclaimer. This year brought important milestones, strong collaborations, and continued growth. We’re grateful to have shared these achievements with you.  

Looking ahead to 2025, we’re excited about what’s next. Big plans are underway, including new features to improve your email communications. Stay tuned for updates in the coming months.  

Here’s to a successful 2025!