Michael works with customers across the U.S. and global sales teams on technical demos, onboarding, and product training. His experience across Sales, Product, Engineering, and Support means he understands both the technical detail and the commercial conversation partners need to win.
How to deliver a high-impact Exclaimer demo that converts
Most demos don't fail because the product isn't strong enough. They fail because the structure isn't. Showing too many features, skipping discovery, and leaving without clear next steps are the three most common reasons a good demo doesn't convert.
This webinar is built for managed service providers (MSPs) and IT resellers who want a demo approach they can rely on. Michael Fitzgerald, Solutions Engineer at Exclaimer, breaks down a five-step framework from prep to close — showing you where to focus, how to address IT and Marketing value in the same conversation, and how to guide the buying decision without pushing.
By attending, you'll learn how to:
Run smarter prep: Confirm user count, environment, pain points, and tier fit before you open the product
Show the right things in the right order: IT control first, Marketing value second, business outcomes throughout
Close with direction: Set up a trial, position the right tier, and leave with a defined next step
