
About the author
Larry Lodge has spent 20 years in B2B sales, almost all of it in the channel. He started at Mimecast as an inside sales rep when the US team was three people, and eventually led a team of 45 reps and four managers through the company's NASDAQ IPO in 2015.
Before joining Exclaimer, Larry helped build the channel motion at Unify Square from scratch, stayed through its acquisition by Unisys, and then ran global alliances. He was also one of the first 100 employees at Klaviyo, now publicly traded, where he built the GTM sales motion and grew the team 4x in under a year.
At Exclaimer, Larry leads North American channel: MSPs, VARs, regional resellers, and distributors. When he joined in 2024, channel represented around 14% of US revenue. Since then, the team has delivered 30%+ year-over-year growth through the channel.
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