Exclaimer Wrapped 2025: A year of growth, product, & progress

2025 was a year of meaningful growth for Exclaimer.

Over the year, 19.4 billion emails flowed through the platform. More than 75,000 organizations and nine million monthly active users relied on Exclaimer to manage email at scale. As expectations around email governance rose, Exclaimer grew alongside its customers.

This post looks back at the product launches, company milestones, research, partnerships, and industry recognition that shaped the year.

Taking product launches to the next level

Product development accelerated beyond day-to-day email signature management in 2025. Our focus was on centralizing governance for IT teams while supporting practical use cases across marketing, sales, and compliance.

Key releases included:

• Chili Piper integration
  An integration with Chili Piper that lets you place meeting booking links directly into email signatures. Recipients can book time in a single click, cutting down on back-and-forth scheduling.

• LinkedIn social feeds
  LinkedIn Social Feeds let organizations show live LinkedIn posts in employee email signatures. Team can share recent company updates in outbound email and track engagement through built-in analytics.

• Centralized email disclaimers
  The Disclaimers feature gave IT and compliance teams one central place to manage legal disclaimers. Disclaimers are applied automatically to all outbound email, reducing manual updates and lowering compliance risk.

Extending the platform with video branding

Email wasn’t the only communications channel we focused on. In August 2025, Exclaimer introduced Meeting Branding, bringing the same centralized brand control we being to emails in video meetings.

Meeting Branding lets organizations manage branded virtual backgrounds for video platforms like Microsoft Teams, Zoom, and Google Meet. Backgrounds are applied automatically and include dynamic details like names and roles. And this is all without any setup required by individual users.

Following its launch on August 7, 2025, 12,241 branded themes were downloaded by 8,812 users across 781 customer tenants. Meeting Branding has since become the fastest-adopted Pro tier feature Exclaimer has ever released.

This launch expanded Exclaimer’s role in everyday business communication, giving organizations consistent brand control in another high-visibility channel.

Advancing industry insight through research

Original research played a bigger role in how Exclaimer contributed to industry conversations.

Our State of Business Email 2025 report drew on insights from more than 4,000 IT leaders worldwide. It found that while email remains the most relied-on business communication channel, control over signatures and disclaimers is often manual or inconsistent, increasing risk for IT and compliance teams.

We also released Build vs. Buy: The True Cost of DIY IT Solutions. This was based on a survey of more than 2,000 IT and security decision-makers. Our research showed that most internally built tools are abandoned or miss delivery targets, highlighting the hidden cost of fragmented, homegrown approaches.

Throughout the year, we also shared regional security and compliance insights. That included U.S. findings pointing to frequent email-related incidents alongside continued reliance on manual processes.

Expanding our channel partner ecosystem

Channel partnerships continued to play a growing role in how Exclaimer reached customers.

The global partner network scaled further, helping partners deliver email signature management at scale. Investment in enablement and tooling supported stronger engagement and a growing channel-led pipeline.

Exclaimer also built on distributor partnerships established in 2024. These relationships supported international customer acquisition and increased visibility across midmarket and enterprise environments.

The MSP and reseller program was refined through updates to onboarding, incentives, and flexibility, making it easier for partners to deploy and manage customer environments.

A broader update to the Exclaimer Partner Program is planned for early 2026.

A year of recognition

Industry recognition followed the progress made across product, people, and partners.

Some of the awards we won this year included:

• 5 x G2 2025 Best Software Awards

• Most Innovative Tech Company of the Year at the 2025 International Business Awards

• Europe’s Long Term Growth Champions 2026 from the Financial Times

• TrustRadius 2025 Top Rated Award

• Best Email Signature Management Platform at the MarTech Breakthrough Awards 2025

• Cloud Services Vendor of the Year at the CRN Channel Awards 2025

Together, these awards reflect how customers, partners, and independent evaluators view Exclaimer based on real-world use, not marketing claims.

Scaling our teams and leadership

Global growth and leadership investment defined much of the year at Exclaimer.

Teams expanded worldwide to support more than 75,000 organizations and nine million monthly active users. This growth brought product development and customer success closer to key markets, helping teams work more closely with customers.

Executive leadership was also strengthened. Building on Rob Singer’s appointment as CEO, Exclaimer made senior hires across product, strategy, finance, people, growth, and marketing to support the next phase of international scale.

This expansion was matched by strong commercial performance. By late 2025, Exclaimer announced it was on track to reach $100 million in annual recurring revenue.

What it was like to work at Exclaimer in 2025

Growth didn’t come at the expense of culture. As Exclaimer scaled globally, continued emphasis was placed on wellbeing, flexibility, and inclusion.

Key people milestones from the year included:

• Growing as a global team
  Teams expanded across the UK, U.S., Europe, and APAC, supporting a growing customer base and creating more opportunities for collaboration and career progression.

• Introducing greater flexibility and support
  Exclaimer launched XFlex, giving employees more flexible time off options. Parental leave was also enhanced, with fully paid leave available to eligible parents, regardless of gender.

• Maintaining a focus on wellbeing
  Employees had access to mental health resources, wellbeing programs, and workshops covering resilience, mindfulness, and stress management.

• Supporting learning and development
  Funded training, workshops, and internal knowledge sharing helped teams continue to build skills and expertise.

• Advancing diversity and inclusion
  Women represented 48.5 percent of management and 50 percent of the executive leadership team, supported by inclusive hiring and development practices.

• Positive employee sentiment
  Exclaimer maintained an overall Glassdoor rating of around 4.0 out of 5, with around seven in ten employees recommending the company as a place to work.

This approach was also recognized externally, with Great Place To Work certification in both the UK and U.S., and recognition as Best Company to Work For at the CRN Sales & Marketing Awards 2025.

Looking ahead to 2026

The progress made over the past year set a strong foundation.

That progress was shared with customers, partners, and teams around the world. From platform growth to research, partnerships, and product expansion, these milestones were driven by collaboration and trust.

Thank you to everyone who's supported Exclaimer in 2025. We look forward to building on all this success in 2026.