Exclaimer celebrates winning MarTech Breakthrough Award for for the second year running

Email signatures are more than a block of contact information. Done well, they’re a channel for brand engagement, campaign delivery, and consistent professionalism across every message.

Centralized email signature management is the key to unlocking that value and that's exactly why Exclaimer has been named Best Email Signature Management Platform at the 2025 MarTech Breakthrough Awards for the second consecutive year.

About the MarTech Breakthrough Awards 

As part of Tech Breakthrough, a top platform for market intelligence in global technology innovation, the MarTech Breakthrough Awards shine a light on excellence in marketing, advertising, and sales technology.  

These awards celebrate remarkable achievements in innovative marketing technology across a range of categories, such as marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website optimization, SEM, mobile marketing, and more. In 2025, the program attracted thousands of nominations from over 15 countries, reflecting the global demand for breakthrough solutions.

Standing out in the market 

Trusted by over 70,000 organizations, Exclaimer processes more than 22 billion emails annually. The platform gives IT and Marketing teams a single point of control to keep email signatures consistent, compliant, and up to date across Microsoft 365, Google Workspace, and Exchange Online. Templates are applied automatically via server-side or client-side deployment, or a combination of both, ensuring coverage on every device.

Beyond centralization, Exclaimer transforms email signatures into a dynamic marketing asset. CRM-driven personalization, promotional banners, campaign scheduling, and analytics turn everyday 1:1 emails into a measurable channel for engagement. Customers regularly achieve 90% open rates and 5% click-through rates on these interactions.

Innovation over the past year

Since last year’s award win, Exclaimer has expanded its capabilities to give organizations more flexibility, insight, and creative control:

• CRM audience targeting – Deliver personalized campaigns based on account lists in Salesforce and HubSpot

• Enhanced analytics – View domain-level engagement benchmarks and performance scores

• Chili Piper integration – Add instant meeting booking links to email signatures

• Branding module – Store and manage brand assets for consistent use across all templates

• Meeting Branding – Apply the same professional identity to video calls as email signatures

These updates build on Exclaimer’s foundation of enterprise-grade security, including SOC 2 Type II, ISO 27001, ISO 27018, and Microsoft 365 Certification, supported by global hosting in 14 Azure data centers.

Recognition from MarTech Breakthrough

“Email remains the most commonly used digital communication channel and with billions of emails sent daily, a signature represents massive potential in branding and engagement opportunities,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Exclaimer helps you take back your time and take charge of email signatures the smart way. With Exclaimer, signatures become a smart way to protect your brand, support compliance, and offer cross-team productivity. Congratulations on winning ‘Best Email Signature Management Platform!’”

A message from Exclaimer

“We’re dedicated to enhancing every email and enabling brands and businesses to form stronger connections. Businesses that trust Exclaimer with their email signatures achieve on average a 90% open rate and a 5% click-through rate, turning everyday business emails into an effective marketing channel,” said  Jenny Herbison, SVP Global Marketing at Exclaimer. “Thank you to MarTech Breakthrough. We’ll continue to refine our products to deliver a highly secure and robust service with exceptional customer service. Our product line, a result of strategic acquisitions, thorough research on customer pain points, and customer feedback, is what drives us forward.”

Hear what marketers are saying about Exclaimer on G2 

"Marketing have control over branding. Signatures that were circulating that were using incorrect branding and incredibly old designs are no longer in circulation...which I love!" Louise Peters, CTA Training Specialists 

"Exclaimer gives perfectly branded email signatures, complete with logos, disclaimers, and marketing assets. Adhere to corporate email standards become automatic and rapid for everyone. It requires zero time to figure out and changes are implemented automatically." Anita Busatto, Sintesia Srl 

"As Marketing Manager, I administer the Exclaimer System for our company and sister companies. I find the system very useful and easy to use and it facilitates updates across the company very easily while enabling us to promote our products and services and to update these promotions easily." Ger Keyes, Pro-Light Design & Technology 

"From a Marketing standpoint, it gives us a fantastic degree of control in delivering agile campaigns across the business right into our customers' inboxes, with minimal involvement from the rest of the team." Richard Slade, The Malvern Technology Network 

"It's made it possible to use email signatures as an effective and time-sensitive marketing channel. It's often challenging for our staff to make changes when they're on deadlines, so this has made it possible and it's really affordable." Sandy Ross, Articulous 

See why we’re the leader

If you haven’t tried our award-winning platform yet, this is a good time to start. Whether your goal is brand consistency, better marketing performance, or streamlined email signature management, Exclaimer makes it simple.

Book an online demonstration or explore our interactive product tour to see how Exclaimer can transform your business emails into a dynamic marketing channel.