Introducing Exclaimer's enhanced engagement analytics: Signature intelligence unleashed

Exclaimer's new and improved engagement analytics enable marketers to fully leverage their email signatures to drive results by tapping into signature intelligence.

With a signature performance score, you can easily compare engagement levels against best-in-class benchmarks, giving you a clear picture of how effective your email signatures are. Our recommendations engine offers practical steps to improve signature performance, turning data into useful insights and actions.

Additionally, domain-level click attribution provides detailed visibility into how specific recipients interact, along with flexible data export options for deeper analysis and integration of insights into other tools. All of this gives marketers the clarity and confidence they need to boost engagement and achieve better results.  

Why ROI is so important in marketing 

For marketers, demonstrating ROI is essential—it confirms the impact of campaigns, justifies budget expenditures, and underscores the value marketing brings to an organization. However, a recent CMO survey from Duke University reveals that 61% of senior marketers struggle to prove the impact of their marketing efforts. After all, how can you celebrate success if you can’t measure it? 

That’s why Exclaimer is here to help marketers enhance their campaign performance and clearly measure the ROI of their email signature marketing. When used effectively, email signatures hold great potential to boost brand visibility, increase conversions, and deliver impressive returns. And with our advanced engagement analytics, you can fully unlock the potential of your email signatures, transforming them into powerful tools for engagement. 

To see how email signatures can be such a powerful marketing channel, take a look at our marketing ROI calculator. 

Leveraging Exclaimer's enhanced engagement analytics 

Whether you're looking to refine your marketing strategies or track your ROI, our upgraded analytics dashboard offers a clear and comprehensive overview of your email signature performance.

Let's explore the exciting new updates we've introduced: 

Signature performance score  

The signature score highlights how your email signatures perform against best practice benchmarks from our 65,000+ customer base.

With these insights, you can run A/B tests on templates, identify underperforming signatures, and take steps to enhance your email engagement.

Signature recommendations  

Tailored recommendations provide actionable insights to enhance your email signature's performance. From refining your signature design to adding dynamic elements like rotating banners and social feeds, these recommendations help you optimize the impact of your signatures.

Account level click attribution  

More granular tracking capabilities let you monitor clicks at the domain level, giving you a clearer insight into which content is resonating with your recipients. This helps you prioritize follow up actions and better track the performance of your ABM programs.

Data export  

Download engagement data into a CSV file for deeper analysis and easy upload into your marketing analytics platform.

You can easily compare your signature performance with other channel metrics, demonstrating the clear value of email signature marketing to stakeholders, and make more informed data-driven decisions.

How to access our new engagement analytics 

Exclaimer Pro Plan subscribers can access these new features right away by logging into the signature designer and clicking on the Analytics tab. For more details on how each feature works, visit our Knowledge Base. 

If you're on our Starter or Standard plans, or using our legacy Signature Management Cloud package, now is the ideal time to upgrade.

Contact our sales team to learn how switching to our Pro Plan will provide you with the best email signature marketing experience. 

Not an Exclaimer customer yet? 

Discover why Exclaimer is the best choice for managing your email signatures, and how our analytics dashboard will help you maximize email signature performance to drive business growth.

Try it free or book an online demo today.