Industry: Security & Investigations
About
Size: 2,900 employees
HQ: London,
United Kingdom

Background
They offer expert advice on security practices, loss prevention, and investigative services, with a diverse team spread across three service divisions.
CIS Security's challenge
CIS Security struggled with maintaining email branding consistency across their extensive workforce. Employees sent approximately 14,500 emails daily, but inconsistent email signatures posed both a security risk and a missed marketing opportunity.
The manual process of managing signatures for 2,900 employees across various devices was inefficient, vulnerable, and time-consuming.
How Exclaimer helped
Centrally managed, consistently branded email signatures across the workforce.
Streamlined signature management that saved IT time and eliminated the need for biannual, labor-intensive updates.
Integrated promotional messaging in emails, enabling effective marketing campaigns directly through the signature.
The results
Thanks to Exclaimer’s automated process, CIS Security not only streamlined their email signature management but also saw measurable results in marketing engagement and IT productivity.
£6.1 million
in influenced annual revenue
530,000
annual clickthroughs
14,340
IT hours saved across the team
Before & after
Before: Email signature marketing lacked measurable impact, and IT teams spent excessive time manually managing signatures, opening the door to security risks.
After: Centrally branded email signatures generated 13 million impressions and 530,000 clickthroughs annually, resulting in a 4% clickthrough rate (CTR). They also influenced £6.1 million in revenue and saved 14,340 IT hours through automated updates.

"Exclaimer was easy to implement and instantly brought consistency to our emails. We quickly updated signatures to share promotions, connecting with audiences through every email. This led to a huge boost in brand visibility, engagement, and security. Exclaimer turned email communication into a powerful channel for business growth."
Senior Technical Manager at CIS Security
Ready to see the same results?
Transform your email communication like CIS Security.
