How Gunnebo Entrance Control took control of 600+ email signatures, saving 10–15 hours every month
HQ:
Gothenburg, Sweden
Industry:
Security Solutions
Size:
600+ employees
Features used:
Background
Gunnebo Entrance Control is a global provider of entrance security solutions used in high-security environments worldwide. With teams spread across multiple regions, email is essential for product updates, campaigns, and customer interactions.
As the company expanded, signatures became fragmented. Employees built their own versions in Outlook, regions used different layouts, and marketing couldn’t coordinate campaigns or track engagement. Rolling out new global brand guidelines made the problem even more visible.
Marketing needed one system to standardize signatures, support campaign banners, and reduce the manual overhead on both marketing and IT.
Before & after
Before
Manual signatures, inconsistent layouts, slow updates, unreliable banners, and limited visibility for marketing.
After
Marketing manages signatures centrally. Campaigns launch in minutes. Branding is consistent across 600+ employees, with no IT involvement.
Gunnebo Entrance Control’s challenge
Email signatures were manual, inconsistent, and handled differently across regions. Employees built their own templates. Layouts varied. And banners were often outdated or missing.
Without central control, marketing couldn’t ensure brand alignment or measure engagement. Updates were slow and created recurring work for both marketing and IT.
By making email signatures a marketing-owned channel, Gunnebo Entrance Control achieved:
The results
100%
brand consistency across all regions
10-15 hrs
saved monthly previously spent on manual updates
1k-2k
monthly clicks driven through banners
How Exclaimer helped
Gunnebo Entrance Control implemented Exclaimer to centralize email signature management and give marketing full control. Updates now reach all regions in minutes, without involving IT. Internal teams, including sales, also welcomed the more consistent and professional signature experience.
With Exclaimer, Gunnebo Entrance Control can:
Automatically apply consistent, branded email signatures across every employee without user input.
Manage global templates while allowing regional variations where needed.
Use signature banners to promote monthly content packs, white papers, and marketing campaigns.
Track engagement through UTM parameters to measure traffic and clicks from signatures.
Update layouts and messaging quickly, with no IT tickets or manual intervention.
Exclaimer now serves as the single source of truth for all signatures across the business.
