B2B Marketing

The top marketing trends for 2026

This Cybersecurity Awareness Month, we're focusing on what it means to stay cyber strong—before, during, and after an incident.

Exclaimer wins two Cloud Awards for SaaS leadership and workplace culture

Exclaimer wins Best Software as a Service Outside USA and Best Place to Work in the Cloud at the 2025 to 2026 Cloud Awards.

The top marketing trends to watch in 2026

Explore the top marketing trends to shape 2026. Learn how trust, AI, compliance, and buyer behavior will shift, and why consistent email identity matters.

How to use email signatures to drive Black Friday sales

Learn how to use email signatures to boost your Black Friday campaigns. See examples, best practices, and how centralized email signature management helps marketers launch promotions with ease.

Seasonal email signatures: The underused channel in your marketing mix

Seasonal email signatures enhance your holiday and event campaigns. Learn how marketers can design, manage, and measure seasonal email banners and templates using Exclaimer.

What is email signature marketing?

Learn how email signature marketing turns everyday emails into a high-ROI channel for brand consistency, engagement, and conversions.

Exclaimer wins Bronze Stevie Award at the 2025 International Business Awards

Discover how Exclaimer earned a Bronze Stevie Award at the 2025 International Business Awards, recognized for transforming email signatures into a measurable marketing and compliance channel.

The real reasons why martech stacks fail (and how to fix yours)

Marketing teams are spending more on technology but not seeing better results. Learn why most martech stacks underdeliver and how to build one that actually works.

Extend your LinkedIn reach with every email: Insights from Exclaimer

Discover how Exclaimer customers use the LinkedIn Social Feeds to improve content visibility through employee emails. Learn practical tips, use cases, and setup guidance from our latest webinar.

How to track clicks from your email signature with UTM codes

Learn how to use UTM tracking to monitor link clicks from your email signature. Turn every signature into a measurable marketing asset.

Marketing trends in 2025: 7 predictions set to shape the year ahead

In this blog, we’ll explore the key marketing trends for 2025 set to define the year ahead. These will help you focus on what matters most when it comes to driving meaningful results.

B2B personalized marketing in practice: How to effectively reach your target accounts

Discover how to use personalization data in B2B marketing with strategies from Exclaimer and Mutiny. Learn why personalization matters, how to scale efforts, and see real-world examples to boost engagement and achieve top ROI.