Blog
Data breaches impact trust in 31% of brands
As we approach Data Privacy Day, both IT and marketing must recognize their pivotal role in safeguarding customer data and upholding brand trust. Our recent survey underscores the repercussions of data breaches on marketing departments, emphasizing the need for a unified approach with IT.
5 top tips for driving growth through personalization
Delivering relevant and personalized marketing is becoming increasingly complex. Yet at the same time, customer expectations are growing exponentially. They’re more aware than ever of how their data is being used, presenting a huge challenge in personalizing marketing and balancing data privacy. This is only going to get tougher in the years ahead.
