Channel Chat: Laura Wilkinson
22 April 2026
0 min read
Laura Wilkinson, Senior Director for Regional Marketing at Exclaimer, sits down with Mark Sumner on the Channel Chat podcast for a wide-ranging conversation covering her career, Exclaimer's marketing approach, and what she's watching closely in 2026.
Laura brings a perspective that spans both the distributor and vendor sides of the channel, having spent thirteen years at Exclusive Networks before moving into vendor-side roles.
On Exclaimer's product, she explains how email signature management goes well beyond logo placement. Exclaimer's compliance dimension—ensuring legal disclaimers are accurate and up to date across every employee's communications—is as important to many customers as brand consistency, and shapes how the marketing team speaks to IT, marketing, and risk and compliance personas differently.
She also covers how she measures marketing performance, her approach to working alongside sales, and why she is focused on using AI tools with enough discipline to avoid over-automation.
Looking ahead, Laura identifies in-person events as Exclaimer's strongest area of recent momentum, and points to the expanding road map around meeting branding and compliant business communications as a sign of where the channel opportunity is heading.
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