James has spent years helping IT teams understand the practical value of centralized email signature management. As Senior Product Marketing Manager at Exclaimer, he focuses on the intersection of brand governance, authentication, and infrastructure; and how email signature decisions play out across real IT environments.
How every generation really uses email. And what it means for your IT strategy.
Webinar: August 13, 2026
Organized by Exclaimer
Learn how each generation really uses email as we walk through Exclaimer's latest research, what it means for IT security and infrastructure decisions, and a practical framework for stress-testing your team's assumptions.
James Wayne, Elisabeth Goossens, and a senior IT guest
Exclaimer employees
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Most IT teams assume Gen Z has moved on from email. The research disagrees.
Gen Z choose email for high-stakes communication at higher rates than Baby Boomers. Baby Boomers are the generation least likely to use AI, yet most likely to question whether a message they received was genuine. The divide isn't about trust. It's about formality, permanence, and what happens when a message needs to hold up.
Join Elisabeth Goossens, Director of Brand, James Wayne, Exclaimer Product Expert, and a senior IT guest for 45 minutes of research-backed discussion using Exclaimer's latest proprietary data. Together, they'll work through what most IT teams think they know about generational communication preferences, and what the numbers actually show.
In this webinar you’ll learn:
Why the assumptions don't hold: The counterintuitive findings from Exclaimer's research, and what they reveal about how different generations actually use email
What this means for IT infrastructure: If younger employees treat email as the high-stakes, formal channel, where does that leave security investment calibrated around chat tools?
How authentication and brand consistency connect: Why SPF, DKIM, DMARC, and a consistently branded email signature matter more as AI-assisted writing becomes standard
A framework to take back to your team: A practical framework for stress-testing your current governance and infrastructure assumptions
You’ll also get the chance to ask your questions live on the webinar.
