B2B Marketing

In B2B, every interaction is an opportunity. Explore strategies for lead generation, brand positioning, and building strong, lasting business relationships.

Dark social: Your secret marketing engagement opportunity

Find out how to create incredible opportunities to reach new audiences, by fully embracing dark social as part of your marketing mix.

Driving growth in 2023: How to make your marketing budget do more 

Learn what leading CMOs are doing with their marketing budgets and how you can apply these strategies to your own business.

How to use email signature marketing: 10 DOs and DON’Ts

Learn the top email signature marketing best practices. Discover what works, what to avoid, and how to run effective email signature campaigns.

Why personalization in marketing is key to success in 2023

Today's customer expect companies to deliver personalized experiences. Learn why personalization is the key to ensuring sustainable business growth.

The 5 biggest marketing trends set to dominate 2023

The web is awash with 2023 marketing predictions so we’ve aggregated and analyzed them into 5 need-to-knows for the year ahead.

Why the strength of email is in the numbers

Guest author Microsoft MVP Christian Buckley showcases why email is a timeless digital platform and how email signatures are the ultimate networking tool.

5 omnichannel marketing mistakes to avoid at all costs

Today’s consumers expect a seamless experience across all channels, both online and offline. That’s where omnichannel marketing comes in. 

The top 5 ways to use human-to-human (H2H) marketing

Learn about the shift organizations are making to human-to-human marketing, what H2H marketing is, its benefits, and the best ways to do it.

The 5 steps to delivering a consistent omnichannel experience

Check out these five simple steps to delivering a consistent omnichannel experience in a personalized and integrated way for your customers.

8 tips for creating a marketing budget that your CFO will approve of

Read the highlights of our webinar on how to can get the most out of your marketing budget in the face of an economic downturn in 2023.

Maximizing marketing ROI: The untapped potential of email signatures

Find out exactly how much value your email signatures could bring as a marketing channel.

Email Signatures for Dummies®

The official Dummies guide to creating consistent, compliant, and professional email signatures.

Consistent signatures start here

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