
How Stagedge gave marketing full control of 250+ email signatures with Exclaimer
HQ:
Tewkesbury, Massachusetts, United States
Industry:
Event Production
Size:
250+ employees
Features used:

Background
Stagedge is a full-service production company headquartered in Tewkesbury, Massachusetts, providing top-tier event production services for enterprise clients around the world. Client relationships often last for years, with Stagedge acting as an extension of its clients' own teams throughout the entire event lifecycle.
With more than 250 full-time and freelance employees all sending email from stagedge.com addresses, and a dynamic team structure built around numerous client interactions, keeping every email signature consistent and on-brand had become difficult to manage.
Before & after
Before
Inconsistent branding across email communications
Marketing dependent on IT for every signature or banner update
Manual email signature management across a mixed, dynamic team
No easy way to apply team-specific templates at scale
After
Consistent, recognizable branding on every email
Marketing manages email signature templates and banners directly
Centralized email signature deployment across the whole company
Team-specific templates built in minutes with a drag-and-drop editor
Stagedge's challenge
Stagedge's marketing and client experience teams needed email signatures to work harder as a brand and marketing tool, but a dynamic team structure made that hard to achieve.
A large, mixed workforce: more than 250 full-time and freelance staff, working across different teams, made consistent branding difficult without a centralized system.
Manual upkeep: without a dedicated platform, individual staff were responsible for keeping their own email signatures current, a particular burden for team members who are not tech-savvy.
Marketing without control: any change to email signatures or banners depended on IT, limiting marketing's ability to react quickly and keep messaging on-brand.
High stakes with long-term clients: with client relationships often spanning years, inconsistent branding risked undermining the trust Stagedge had built as an extension of its clients' teams.
The results
250+
employees with centrally managed email signatures
Zero
disruption to IT workflows
Full
control handed to marketing
How Exclaimer helped
Exclaimer gave Stagedge a centralized platform to manage email signatures across the whole company, putting brand consistency and marketing control at the center of every email sent.
With Exclaimer, Stagedge can:
Build team-specific templates: a drag-and-drop editor makes it easy to create tailored email signature templates for different teams within the organization.
Update company-wide signatures instantly: any change to branding applies to every employee at the click of a button.
Manage banners without IT involvement: the marketing team updates email signature content and campaign banners directly, with no risk to IT-managed systems.
Support a mixed, growing workforce: whether staff are full-time or freelance, every one of Stagedge's 250+ email users gets the same consistent, professional email signature.
Move to the cloud with ease: the shift from on-premises to cloud-based systems was straightforward, backed by prompt support whenever it was needed.
The result is a marketing team with full ownership of Stagedge's brand presence, and an IT team free from day-to-day email signature management.









