Mike Bastieri
Senior Director of Client Experience and Solutions, Stagedge
Jon Martel
Senior Marketing Manager, Stagedge
Boosting brand presence
Stagedge is a full-service production company headquartered in Tewkesbury, Massachusetts. They support enterprise clients globally, providing top-tier event production services.
Stagedge wanted to use email signatures as a part of their marketing stack to enhance brand consistency across all email communications. With numerous client interactions and a dynamic team structure, maintaining a uniform brand presence was challenging.
Why Exclaimer
To address this challenge, Stagedge implemented Exclaimer. Its drag-and-drop interface made it easy for Stagedge to create specific email signature templates for different teams within the organization.
Exclaimer also allows Stagedge to update company-wide signature templates at the click of a button, making light work of keeping a consistent brand. What’s more, the marketing team appreciate that they can be in charge of signature template and banner updates, without any risk of disrupting IT processes.
Consistency is the key to a successful event
Mike Bastieri, Senior Director of Client Experience and Solutions, explained that the primary motivation for seeking an email signature management solution was to ensure brand awareness and consistency.
"Our client relationships can last for many years, and we see ourselves as an extension of our clients' teams. Consistent branding is crucial throughout the entire event lifecycle, both internally and externally.
"Email communication has many moving parts, and it's vital that our branding remains consistent. We want our logo to be easily recognizable, and Exclaimer helps us achieve that."
Jon Martel, Senior Marketing Manager added, "Deciding on an email signature management platform was a collaboration between marketing and client experience. We needed a solution that ensured consistency, improved the look and feel of our communications, and provided a good brand experience for our clients. Exclaimer was an easy choice due to its ease of use and seamless integration with our existing systems."
A positive experience
Jon noted the positive impact of Exclaimer on their operations. "We have over 250 employees, both full-time and freelance, using stageedge.com email addresses. Maintaining consistency was challenging without a product like Exclaimer. It has significantly improved our ability to deploy consistent email signatures across the board."
He also highlighted the ease of use and positive feedback from the team. "I've only received positive feedback. People appreciate not having to manage their email signatures manually. It's a great relief, especially for those who are not tech-savvy."
Mike shared his experience with Exclaimer's cloud-based solution. "With the shift from on-premises to cloud-based environments, Exclaimer has made integration and management much easier. The ability to update signatures quickly and dynamically is invaluable.
"Setting up and adjusting email signatures is straightforward. Any support we’ve needed has been promptly provided by Exclaimer’s team. It’s a tool that has met all our objectives for brand consistency and ease of use."
A game-changer for Stagedge’s marketing stack
Implementing Exclaimer has been a game-changer for Stagedge. It has streamlined their email signature management, ensuring consistent branding and enhancing their marketing efforts whilst removing administrative responsibility from the wider teams.
If you're looking to boost your brand consistency and enhance your email communications, consider integrating Exclaimer into your marketing stack.
Ready to elevate your brand consistency?
Get started with Exclaimer today and see the difference it can make for your organization.
