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How Stagedge gave marketing full control of 250+ email signatures with Exclaimer

HQ:

Tewkesbury, Massachusetts, United States

Industry:

Event Production

Size:

250+ employees

Stagedge hero image

Background

Stagedge is a full-service production company headquartered in Tewkesbury, Massachusetts, providing top-tier event production services for enterprise clients around the world. Client relationships often last for years, with Stagedge acting as an extension of its clients' own teams throughout the entire event lifecycle.

With more than 250 full-time and freelance employees all sending email from stagedge.com addresses, and a dynamic team structure built around numerous client interactions, keeping every email signature consistent and on-brand had become difficult to manage.

Before & after

Before

  • Inconsistent branding across email communications

  • Marketing dependent on IT for every signature or banner update

  • Manual email signature management across a mixed, dynamic team

  • No easy way to apply team-specific templates at scale

After

  • Consistent, recognizable branding on every email

  • Marketing manages email signature templates and banners directly

  • Centralized email signature deployment across the whole company

  • Team-specific templates built in minutes with a drag-and-drop editor

Stagedge's challenge

Stagedge's marketing and client experience teams needed email signatures to work harder as a brand and marketing tool, but a dynamic team structure made that hard to achieve.

  • A large, mixed workforce: more than 250 full-time and freelance staff, working across different teams, made consistent branding difficult without a centralized system.

  • Manual upkeep: without a dedicated platform, individual staff were responsible for keeping their own email signatures current, a particular burden for team members who are not tech-savvy.

  • Marketing without control: any change to email signatures or banners depended on IT, limiting marketing's ability to react quickly and keep messaging on-brand.

  • High stakes with long-term clients: with client relationships often spanning years, inconsistent branding risked undermining the trust Stagedge had built as an extension of its clients' teams.

The results

250+

employees with centrally managed email signatures

Zero

disruption to IT workflows

Full

control handed to marketing

How Exclaimer helped

Exclaimer gave Stagedge a centralized platform to manage email signatures across the whole company, putting brand consistency and marketing control at the center of every email sent.

With Exclaimer, Stagedge can:

  • Build team-specific templates: a drag-and-drop editor makes it easy to create tailored email signature templates for different teams within the organization.

  • Update company-wide signatures instantly: any change to branding applies to every employee at the click of a button.

  • Manage banners without IT involvement: the marketing team updates email signature content and campaign banners directly, with no risk to IT-managed systems.

  • Support a mixed, growing workforce: whether staff are full-time or freelance, every one of Stagedge's 250+ email users gets the same consistent, professional email signature.

  • Move to the cloud with ease: the shift from on-premises to cloud-based systems was straightforward, backed by prompt support whenever it was needed.

The result is a marketing team with full ownership of Stagedge's brand presence, and an IT team free from day-to-day email signature management.

"We have over 250 employees, both full-time and freelance, using stagedge.com email addresses. Maintaining consistency was challenging without a product like Exclaimer. It has significantly improved our ability to deploy consistent email signatures across the board. Setting up and adjusting email signatures is straightforward. It's a solution that has met all our objectives for brand consistency and ease of use."

Jon Martel

Senior Marketing Manager

Stagedge

Jon Martel

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