How Esker SAS achieved centralized control and brand consistency across 1,200+ employees
HQ:
Villeurbanne, France
Industry:
Technology
Size:
1,200 employees
Background
Esker SAS is a global cloud-based software company that helps organizations automate document processes and improve operational efficiency. With over 1,200 employees across multiple countries, Esker serves thousands of enterprise customers worldwide with solutions that streamline order management, accounts payable, accounts receivable, and procurement processes.
As a global scale company, Esker understood the importance of professional, consistent brand communications. However, managing email signatures manually across such a large, distributed organization presented significant operational challenges and brand consistency risks.
When Esker evaluated email signature management solutions, they needed a platform that could serve both IT operations and marketing: centralized control, seamless Microsoft 365 integration, and an intuitive interface that required no specialist technical skills or constant maintenance.
Before & after
Before
Manual signature updates across 1,200+ employees
No centralized control
Inconsistent brand presentation across departments and locations
IT resources diverted to signature maintenance. Slow deployment of updates
After
Marketing and IT manage signatures centrally from a single platform
100% brand consistency across all communications in multiple countries
Instant deployment at scale
Intuitive interface requiring no coding skills
IT resources freed for strategic projects.
Esker’s challenge
Before implementing Exclaimer, Esker faced several critical challenges with email signature management:
Manual signature maintenance burden: Updating signatures across 1,200+ employees was time-consuming and error-prone.
Brand consistency risks: No centralized control meant inconsistent brand presentation across departments, locations, and the wider workforce.
IT resource drain: Manual signature updates diverted technical resources from higher-value projects.
Scalability limitations: Existing processes couldn't scale effectively with the company's growing global workforce.
Deployment delays: Rolling out signature updates for campaigns, events, or brand changes was slow and cumbersome
The results
Zero
HTML design experience needed
100%
brand consistency at scale
Zero
manual signature updates
How Exclaimer helped
Esker selected Exclaimer and deployed the cloud-based signature management solution across their entire organization. The platform delivered comprehensive capabilities that addressed all their requirements:
Centralized management platform: Single dashboard to control 1,200+ email signatures across the entire global workforce.
Server-side automation: Cloud-based configuration routes emails through Exclaimer to apply signatures automatically, ensuring complete coverage.
Intuitive design interface: User-friendly designer eliminates the need for HTML coding knowledge, allowing marketing and IT teams to work efficiently without specialized technical skills.
Seamless Microsoft 365 integration: Direct integration with Entra ID automatically populates signature fields with accurate, up-to-date employee data.
Instant deployment at scale: Ability to push signature updates instantly across the entire organization for campaigns, events, or brand changes.
Advanced analytics tracking: Server-side configuration enables tracking and measurement of signature performance.
Low-maintenance operation: Operates reliably in the background with minimal ongoing input.
