How F.I.L.A. S.p.A. centralized email signature management for 1,400 users across multiple subsidiary brands

Background

F.I.L.A. S.p.A. is one of the world's leading art and creative supplies groups, headquartered near Milan. Its portfolio spans professional and consumer markets, with subsidiary brands including Dixon, Canson, and Lyra, each with its own identity and branding.

That setup created a clear problem: F.I.L.A. needed to manage email signatures across multiple brands, markets, and languages, with enough central control to enforce compliance and consistency, yet enough flexibility for each subsidiary to maintain its own look. And with the company still growing through acquisitions and organic expansion, the solution needed to scale with it.

F.I.L.A.'s challenge

Managing email signatures across a multinational group with multiple subsidiary brands was a real challenge for F.I.L.A.'s IT team. With 1,400 users spread across multiple companies, each with its own brand identity, staying consistent while still meeting local market needs wasn't simple.

• Brand consistency at scale: Applying the right logos, colors, and brand elements consistently across every subsidiary, each with its own distinct identity, was complex and time-consuming without a structured way to manage it.

• Manual email signature management: Without a centralized solution, signatures were managed by hand, which was inefficient and left room for error.

• Central control versus local flexibility: IT needed central oversight, but subsidiaries needed room to adapt specific elements for their own markets, including delegating some day-to-day management to local teams.

• Multi-language support: With operations spanning multiple countries, disclaimers and signature content needed to work across multiple languages.

• Scalability for growth: As F.I.L.A. expanded through acquisitions, the solution needed to bring on new companies and users without disruption.

The results

How Exclaimer helped

After evaluating other email signature management solutions, F.I.L.A. chose Exclaimer. It was simple to run but powerful enough to handle a complex, multi-brand structure. The solution is deployed server-side with Microsoft 365, so signatures apply automatically to every outbound email.

With Exclaimer, F.I.L.A. can:

• Manage all email signatures from a single centralized platform, with one administrator overseeing configuration across the organization

• Organize templates by subsidiary brand, with dedicated folders for FILA Italia, Dixon, Canson, and other brands across 31 templates

• Deploy dynamic signatures with conditional logic that automatically show the correct logo, social icons, and branding elements based on user attributes

• Support multiple languages, with signatures configured in Italian, English, Spanish, and other languages to meet local market requirements

• Delegate management with granular access controls, so specific teams can manage signatures while IT keeps central oversight

• Scale with organizational growth, including onboarding around 200 users from newly acquired companies

• Apply brand elements consistently, with defined colors, logos, and fonts for each subsidiary used systematically across all signatures

• Run rotating banner campaigns across the organization, with 15 active banners for marketing and internal communications