How Kersia International standardized email signatures across 30+ global locations
HQ:
Dinard, France
Industry:
Biosecurity & Food Safety
Size:
3,165 employees
Background
Kersia International is a world leader in biosecurity and food safety. Operating across multiple countries and business entities, the company's reputation depends on projecting a consistent, professional image in every client interaction.
Like most global organizations that have grown through expansion, Kersia had no centralized way to manage email signatures. Employees across different countries and entities handled their own tasks, resulting in brand inconsistency and manual overhead for both IT and marketing.
Before & after
Before
Manual email signature management with no centralized control
Dozens of signature variations across the organization
Poorly sized logos and incorrect contact details
Inconsistent branding damaging credibility
No marketing control over email signatures
Email signatures not used as a marketing channel
After
Centralized signature management with marketing team autonomy
100% brand consistency across all employees
Uniform, professional signatures deployed globally in hours
Campaign banners integrated into email signatures as a new marketing channel
IT freed from manual signature updates
Brand credibility restored across all client communications
Kersia's challenge
Before implementing Exclaimer, Kersia struggled with email signature management issues that directly impacted their professional credibility and operational efficiency.
Dozens of signature variations with inconsistent formatting and branding across the entire organization
Poorly sized logos and incorrect contact details undermining professional image
No centralized control across multiple entities and countries
Manual IT burden managing signatures with no efficient enforcement mechanism
Zero marketing control over email signatures as a communication channel
Credibility concerns as a world leader whose reputation depends on professionalism
No campaign capability, meaning banners and promotional content weren't on the table
Kersia needed a way to standardize email signatures globally without adding to IT's workload or blocking marketing from using them effectively.
The results
30+
global locations with unified branding
3,165
employees with consistent signatures
Few
hours to deploy Exclaimer globally
How Exclaimer helped
Kersia chose Exclaimer for its Microsoft 365 integration and its ability to give IT central control while letting marketing manage email signature content independently.
With Exclaimer, Kersia can:
Apply consistent, professional email signatures automatically across all employees, replacing dozens of variations in one step
Manage all entities and countries from a single platform, without separate processes for each location
Let marketing update email signature content and campaign banners without raising an IT ticket
Run campaigns directly through email signatures, a channel that had never been used before
Work within Microsoft 365 without disrupting existing workflows or requiring employee training
Remove manual email signature management from IT and marketing's plate entirely
