Naimh Bennett

Content Marketing Manager

About the author

Naimh is a seasoned marketer of 12 years, including in SaaS and tech. She’s an expert at simplifying complex technology concepts, bridging the gap between IT and marketing. Naimh specializes in turning tech speak into actionable insights, helping marketers get the most out of their tools and technology.

Latest by Naimh Bennett

Email signature banner CTR: Benchmarks and how to improve yours

See what a good email signature banner CTR looks like, how benchmarks vary by industry, and the tactics that lift click rates on your campaigns.

How to track email signature clicks with UTM parameters

Learn how to track email signature clicks using UTM parameters, isolate the traffic in GA4, and attribute banner clicks to pipeline and revenue in your CRM.

Virtual backgrounds at work: should you use one?

Virtual backgrounds can lift how your team shows up on video, or quietly undermine it. Here's when to use one and how to keep them consistent at scale.

How to run marketing campaigns using email signatures in Exclaimer

Learn how to create, target, and manage email signature banner campaigns in Exclaimer. Follow this step-by-step guide to launch campaigns at scale.

Why your brand strategy isn't working (and what growth leaders do differently)

Learn how marketing leaders diagnose brand inconsistency, align teams around a shared message, and build the operational structures that turn brand into a measurable growth driver.

7 steps to deploy consistent branded backgrounds across Zoom & Teams

Step-by-step guide for IT admins to create, manage, restrict, and monitor company-branded virtual backgrounds on Zoom and Teams.

How we increased engagement by 5% with seasonal email signatures

See how Exclaimer used its own platform to add seasonal banners to employee email signatures and increase campaign engagement by 5% during December 2024.

5 email signature mistakes every marketer should avoid

Discover the top five email signature mistakes marketers make—from inconsistent branding to compliance oversights—and learn how to fix them with centralized management.

How to use email signatures to drive Black Friday sales

Learn how to use email signatures to boost your Black Friday campaigns. See examples, best practices, and how centralized email signature management helps marketers launch promotions with ease.

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