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National Email Day: Elevate your business emails with refreshingly effective tips

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Yes, you read that correctly — there's a whole day dedicated to emails. Considering that a huge part of our professional lives is spent either sending or receiving emails, it seems only right to celebrate them. National Email Day is an opportunity for businesses to recognize the critical role that emails play in their digital communications, marketing efforts, and overall branding strategies. 

In this blog post, we're peeling back the curtain to reveal the impact and potential your business emails could have. We’ll discuss why, far from being obsolete, emails continue to flourish in modern communications. We’ll also provide a list of expert tips to revive and invigorate your corporate email outreach.   

8 top tips to refresh your business emails on National Email Day 

Are your business emails looking stale? Fear not, we have plenty of recommendations to breathe new life into your emails this National Email Day. Follow these top tips to make your business emails look more professional. 

1. Get creative with your subject lines 

The subject line is your email's first impression, so it's got to be exceptional. It should be descriptive and to-the point yet enticing enough so that the reader wants to open it. You should also make sure to steer clear of dreaded spam filters by avoiding words like ‘free’, ‘urgent’ or ‘guaranteed’. 

2. Involve your business emails in your marketing strategy 

Today’s consumers are inundated with marketing messages across various platforms and devices. This means you need to use every marketing channel at your disposal. And what’s one channel you might not have thought of? Your business emails.  

Business emails can form a critical part of your omnichannel marketing strategy That’s why National Email Day is a great time to review how you can use your business emails within your marketing campaigns: 

  • Account-Based Marketing (ABM) lets businesses forge meaningful connections with high-value customers. Email allows you to deliver highly targeted content with pinpoint accuracy and scale personalized messaging to those accounts most vital to your business goals. Read more about ABM strategies and how to leverage your business email to support them. 

  • Align your business emails with other marketing channels like social media and content marketing to develop an integrated marketing strategy that maximizes reach and engagement. 

  • Your business email should always echo your brand's visual and vocal identity. Consistent use of logos, color schemes, and corporate fonts build recognition and, more importantly, trust. A familiar brand experience can be the difference between an email that’s opened and one that's not. Read more about how to create the best brand experiences with your business email

3. Harness the power of visuals — But do it right 

Visual elements, when used properly, can transform a plain email into a message that can be easily digested. Remember that visuals are processed by the brain 60,000x more quickly than words. High-quality images, brand-aligned graphics, and even simple infographics can elevate your business email to a new level of engagement. Remember, though, that balance is key: too many images or too few can have a negative effect. 

4. Optimize your business emails for mobile 

We live in a mobile-centric world, and your emails need to be readable on smaller screens. So, always look to optimize your email designs for mobile viewing. Test them across various devices and screen sizes to ensure seamless readability and interaction. 

5. Keep it clean and uncluttered 

Cluttered emails are deleted swiftly. Make it a point to deliver a clear, concise message using a clean layout. Use white space and segmentation to guide the reader's attention to the most important parts of your email. Bullet points are also a great way to lay out actions or points in a way that’s easier to read. 

6. A signature of professionalism 

Your email signature is a digital handshake — make it firm and memorable. It should contain more than just your name and title; consider including a relevant CTA, your professional accolades, and a link to learn more about your company. 

Also, give your email signature templates a modern and visually appealing makeover. Consider using a clean layout, eye-catching images, and consistent branding elements to create a professional and cohesive look on every message. 

7. Be fit for future conversations 

Make sure your emails are compliant and adhere to the latest data protection regulations. Make sure all your business emails are solicited and keep an eye on any changes to email regulations. Ensure that your emails contain disclaimers that relate to GDPR or CAN-SPAM, and any other industry-relevant regulations. 

8. Always Be testing 

A/B testing serves as your trusted wingman in the email game. Subject lines, banner images, content structure, images — test them all to see which elements yield the best results. Your email strategy should never remain static. It’s only by testing different approaches that you can ensure continuous improvement and peak performance. 

The magic of emails 

Emails have a unique ability for nuanced communication, offering a pathway to personal connections and maintaining a steadfast presence in our professional realm.  National Email Day serves as a reminder of email’s continued role in our professional lives, now and in the future. 

Business emails have the power to enhance brand experience, drive engagement, and foster lasting customer relationships. By refining your email practices with the tips we’ve shared, your emails will not only land in inboxes, but also make a meaningful impact. 

This National Email Day, take a moment to appreciate the unsung heroes of the 1:1 Marketing Era — the emails that inform, delight, and even transform. Here's to crafting business emails that truly reflect the essence of your brand and resonate with audiences on a level that’s personal, purposeful, and enduring. 

Harness the power of email signatures 

Your email signature is a small yet impactful way to personalize communications with customers. With Exclaimer's email signature management platform, marketers can make sure all business emails are consistent, on-brand, and tailored to each recipient's needs.  

Supercharge your customer engagement today. Get an online demonstration of Exclaimer or explore our interactive product tour for an in-depth look at email signature management. 

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