How to create the perfect email signature

How do you create a professional email signature that reflects well on your company? By making sure the elements in your signature are relevant, well-designed, and visually consistent.

• Get the basics right: Include your full name, job title, phone number, and email address.

• Keep it simple and functional: Don't overload your signature with every possible way to contact you.

• Use standard web-safe fonts: Using standard web-safe fonts ensures consistency across all devices. If a custom font is necessary, then it's best to include a web safe fallback option as custom fonts may not be supported on all devices.

• Design with your brand in mind:
  

  • Use a maximum of two neutral colors that align with your company's branding and keep the signature clean and professional.

  • Resize any images used in your signature to the correct display size.

  • Share videos or other media via links with links in email banners instead of embedding them directly.

  • Don't use large image files as they may not format correctly across the different email clients.

  • When it comes to social media, choose the most active channels to avoid a cluttered look and add no more than four social media icons.

• Don’t forget compliance: Include a compliant email disclaimer to stay on the right side of the law. Think GDPR and CCPA.

By following these guidelines, you can create a professional email signature that enhances your company's image, as well as driving traffic to your content, events, and promotions.