Automation and efficiency

IT owns the pipes. HR decides what flows through them

Email signature data breaks when IT and HR don't agree on who owns what. Here's the ownership model that actually holds up, from onboarding to M&A.

How IT and HR can improve the employee experience with email signatures

Learn how IT and HR can take shared ownership of email signatures as we walk through friction points, HRIS integrations, and automation approaches to keep signatures accurate and effortless to manage.

How different generations use email at work

Baby Boomers keep emails. Gen Z lose them. Millennials email for job applications more than anyone else. Here's what the data says about how each generation actually uses email.

UK vs U.S. email communication preferences: Why Brits choose email over phone

Exclaimer's When It Matters research, which surveyed 2,000 adults across the UK and U.S., found that in the UK, email carries institutional weight it simply doesn't have in the same way on the other side of the Atlantic. For organizations managing email across both markets, that difference has direct implications for how professional and consistent those emails need to be.

As AI use rises, over four in ten consumers question whether messages are genuine, Exclaimer research finds

Survey of 2,000 UK and US adults finds AI and communication overload are changing how consumers trust and act on important information, with email emerging as the preferred channel for messages that matter

When it matters: How people really communicate

We asked 2,000 adults across the UK and U.S. how they really communicate. We asked which platforms they trust, what makes a message feel legitimate, and what they’ve lost when those messages disappeared.

Exclaimer adds UKG Ready integration as HR systems displace IT-managed directories as the source of employee data

As organizations move away from relying solely on IT-managed directories, Exclaimer expands its HRIS integration strategy to automate accurate, compliant employee communications

Exclaimer wins a Silver Stevie® Award for Most Innovative Tech Company of the Year

Exclaimer is named a Silver Stevie® Award winner for Most Innovative Tech Company of the Year at the 2026 American Business Awards.

The reversibility curve: Why build vs buy gets harder the longer you wait

71% of in-house IT tools get abandoned. Karl Bagci from Exclaimer on why build vs buy decisions get harder the longer you wait, and how to spot the tipping point.

Why build vs buy decisions get harder the longer you wait

A conversation with Karl Bagci on the reversibility curve, the hidden cost of internal builds, and what AI is doing to the build vs buy decision in 2026.

AI-powered growth: Balancing innovation with strong brand control

Laura Wilkinson, Becky Dunne, and Elisabeth Goossens on what's working with AI in go-to-market, and where brand structure has become the differentiator.

AI-powered growth: Why brand structure has become a revenue conversation

AI is reshaping demand generation, learning cycles, and brand consistency. Three Exclaimer leaders on what's working and what to measure in 2026.