Automation and efficiency
Guidance to help you automate email signatures, reduce manual updates, and keep information accurate
Nearly half of UK consumers already question whether messages are genuine as EU AI Act deadline forces AI disclosure
Exclaimer research lands ahead of the EU AI Act's Article 50, which from 2 August 2026 requires businesses to disclose when a customer is talking to a chatbot or AI system rather than a person
UK vs U.S. email communication preferences: Why Brits choose email over phone
Exclaimer's When It Matters research, which surveyed 2,000 adults across the UK and U.S., found that in the UK, email carries institutional weight it simply doesn't have in the same way on the other side of the Atlantic. For organizations managing email across both markets, that difference has direct implications for how professional and consistent those emails need to be.
As AI use rises, over four in ten consumers question whether messages are genuine, Exclaimer research finds
Survey of 2,000 UK and US adults finds AI and communication overload are changing how consumers trust and act on important information, with email emerging as the preferred channel for messages that matter
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