How Meritus Gas Partners centralized email signature management across 20+ Microsoft 365 tenants

Background

Meritus Gas Partners is a fast-growing industrial gases and welding supplies distribution company built through acquisitions of regional distributors across the United States.

Each acquisition brought a new email tenant and domain (a mix of Microsoft 365 and Gmail). That left Meritus with a complex, decentralized IT infrastructure spanning around 20 operating companies. Managing email signatures manually across all of them consumed valuable IT resources, and the lack of centralized control meant inconsistent branding and no way to run marketing campaigns.

Meritus Gas Partners' challenge

Meritus moves all non-Microsoft 365 email tenants to Microsoft 365 typically within 90 days of acquisition. Before Exclaimer, Meritus managed email signatures manually across multiple Microsoft 365 tenants. IT updated each employee's email signature by hand, every time something changed. 

Marketing and IT ran into the same problems everywhere: 

• Fragmented administration: No centralized visibility or control across 20+ Microsoft 365 tenants. 

• Manual email signature updates: Every change meant manual work across the entire multi-tenant environment, and it added up fast. 

• Multiple vendor tools: Managing several different platforms drove up cost and complexity. 

• Inconsistent branding: Each acquired company kept its own email signature standards and formats. 

• No marketing capabilities: Marketing had no way to run campaigns, add banners, or track engagement through email signatures. 

• Scalability concerns: An aggressive acquisition strategy needed a solution that could scale without adding complexity. 

Meritus needed one platform: something that could manage every Microsoft 365 tenant from a single location, automate email signature updates, add marketing capabilities, and scale as the company kept acquiring new businesses. 

The results

How Exclaimer helped

Meritus rolled out Exclaimer's cloud-based email signature management solution for Microsoft 365, choosing the Pro plan for its analytics and engagement tracking. Managing every tenant from one portal was exactly what its multi-company structure needed. 

With Exclaimer, Meritus can: 

• Centralize administration: One platform now manages all 20+ Microsoft 365 tenants, without merging them into a single environment. 

• Automate email signature deployment: A twice-daily Microsoft Entra ID sync keeps every employee's email signature current, with no manual updates needed anywhere in the organization. 

• Keep branding consistent across companies: Brand Kits maintain 15 distinct email signature templates, one for each operating company. 

• Give employees self-service, within limits: Employees can adjust optional elements themselves, while Exclaimer keeps brand control centralized. 

• Track marketing performance: The Pro plan reports on signatures sent, engagement, performance, and top domains, giving marketing data it didn't have before. 

• Scale without friction: Flexible licensing adjusts automatically as Meritus adds companies and users. 

• Cut down on vendors: Exclaimer replaced multiple vendor solutions, reducing complexity and cost.